Death Grip Mustache Wax

Amazon A+ Content – 2021-2024
Branding
Marketing

Death Grip Mustache Wax is a brand of premium grooming products for men with serious mustaches. Their mainline wax products are handcrafted and are packaged in a way that feels both classy and edgy to use and to own. Their goal was to call back to a romanticized 1900s to 1920s American and English mobsters and gangs. Aside from their grooming line, there is also their merchandise that further emphasizes the charisma of their brand.

Supplied with just photography and copy, I set to develop an entire visual identity for their Amazon A+ content that was made of metal, grit, and newsprint. I consider this to be one of the more exciting projects I have been on.

Death Grip Wax Amazon A+ Graphics. From Left to Right, Up to Down, First Panel: Death Grip. Second Panel: All-Natural Handcrafted Made in the USA. Third Panel: Handcrafted Made in the USA. Fourth Panel: Caution: For Serious Moustaches Only. Fifth Panel: Slayer Clay. Sixth Panel: Bone Crusher. Seventh Panel: Death Grip Night Fury Moustache Wax Remover Assortment of Death Grip Wax products scattered across a wood table Example of Amazon Premium A+ Content Graphic for Death Grip Shampoo Bar Background Graphic of Death Grip logo next to mustache model