40 Days of Listening
Social Media Campaign – IHOPKC – 2019
The International House of Prayer of Kansas City (IHOPKC) designated forty days in 2019 to take a pause on all operations for a time of personal and intimate prayer. I was the sole designer of the social media campaign and was given free reign in how to define this season for the ministry. In IHOPKC's 24/7 prayer room, the main way people engaged with the ministry and in prayer was through reading their Bibles and writing in their prayer journals, so leaning into that was key in making something personal and spiritually intimate. Materials were very limited to sticky notes, scrap paper, permanent markers, and highlighters with black and white photography to assist in emphasizing the sobriety and seriousness of the forty days.